If you are intending to expand and experience growth,  then you will need to aquire new clients. Therefore,  if you want to aquire these new clients, you need to have the following 3 essentials:

1.  A group of potential clients you can identify and then reach out to.
2.  A group that have an issue, concern or  problem they would want to solve using the proposed solution that you have to offer.
3.  A group that has the passion,  desire, time, commitment, resources or even the ability to spend money to solve that problem.

You would be surprised by the number of new start-ups, community groups, charities or even existing public service providers planning new projects have none of these.

Number one on the list is critical, because if the clients have not granted the permission {that is to say they want to hear what you have offer} or lack the know how, or word of mouth, then you are practically invisible.

Local GP that issues condoms to gay women to know more about contraception do not have number 2.

A service providing support relating to LGBT for elderly people does not have number 1.

Health Service Providers helping  reduce obesity in a social deprived area does not have  number 3.

Tweet This Post