As the title suggests you can very quickly get support and loyalty to your cause or if you are promoting or selling a product increase that conversion by 1007%.

The key advantage and certainly the addiction to twitter is the micro-blogging aspect.  Within a constraint number of characters you must get your message across!

This however can be advantageous to getting ‘testimonials’ for your service or product.  As a charity that may have a trading arm this solution is very easily executed.

here is how it works.

If you have a band of followers on Twitter or know of or can find Twitter users that have used your services or know of your services then simply ask them to Tweet something nice.  Something that is favourable, affective in 140 characters.  In fact you may want to give them some hints of what to write if they struggle,  go to you website and create a custom page and send out a personal tweet to each individual with a link to the webpage; here they can read all about what they need to do.

Essentially you are asking for a testimonial, and you want to make sure that they mention the service in this; prompt them to mention ‘3rdsector’ {your particular brand}.  Once they have sent a Tweet ask for the direct link for the Tweet i.e. the fulll url of the status: http://twitter.com/amber_benson/statuses/1291406898.

Visit the URL and next to it you will see a star, click the star and it will mark it as a favourite {must be logged in to do this}.  Do this for all the replies that you have received that speak favourably of your org’ and only collate these in you favourites section.

Now all you need to do is create a menu link for ‘Testimonials’ and the url for this would be www.twitter.com/username/favourites/  {username replaced with twitter ID}, thats it!  All favourites will bedisplayed in a nice list fashion.

I think you should be able to get at 20 – 30 testimonials easily,  be creative; if need be give something for free even if it is a 2 -3 pages report you wrote in Google Doc.  This may be the incentive to get a good testimonial.

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If you are intending to expand and experience growth,  then you will need to aquire new clients. Therefore,  if you want to aquire these new clients, you need to have the following 3 essentials:

1.  A group of potential clients you can identify and then reach out to.
2.  A group that have an issue, concern or  problem they would want to solve using the proposed solution that you have to offer.
3.  A group that has the passion,  desire, time, commitment, resources or even the ability to spend money to solve that problem.

You would be surprised by the number of new start-ups, community groups, charities or even existing public service providers planning new projects have none of these.

Number one on the list is critical, because if the clients have not granted the permission {that is to say they want to hear what you have offer} or lack the know how, or word of mouth, then you are practically invisible.

Local GP that issues condoms to gay women to know more about contraception do not have number 2.

A service providing support relating to LGBT for elderly people does not have number 1.

Health Service Providers helping  reduce obesity in a social deprived area does not have  number 3.

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Although this fabulous guide is targeting someone who goes into a marketing role for a non-profit organisation, in principal I think there are a lot of things that anyone starting in a new role can benefit from.  

The Non-Profilt Marketing Guide is produced by Kivi Leroux Miller and intends to be a guideline of the essential task you would want to get covered in the first 100 days of your role, however you have been in the role for longer there is no reason that it can not still offer guidance.

Having a look through, here are few of the suggestions outlined in the book:

#15:  Find out what your coworkers think your job is.

 - Marketing in the nonprofit world means differnet things to differnet people. Do you you write the newsletter? Do you have control of the website design?  Are you responsible for fundraising? Are you the spokeperson for the nonprofilt?….You can’t manage expectations until you understand what they are.

#17 Update your social networking personal profiles.

You’ve been in this new job long enough to update your personal profiles on social netowrking sites link Linkedin.  (if you do more than update your contact information much before this, you risk describing the organization or your job in ways that don’t quite mesh with how others see them)

The list will assist in your success personally and also assist your organisation to create a marketing program that works  for your good cause.

Download it at this link.

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