Digitising The 3rd Sector

Whats with this combination of Twitter + charity?

by Azzam on Feb.20, 2009, under Twitter

twitter charity1 Whats with this combination of Twitter + charity?For those of you wondering what on earth is going on with Twitter which has grown to be the 7th most visited Social Networking site in the UK, here is a brief explanation of the world of Twitter and its effects to within 3rd sector.

You may have come across twitter due to the phenomenal embrace of Twitter by the blogsohpere, especially in light of recent events whereby a massive charitable campaign was spearheaded by the twitter community in the name of Twestival.

Twestival is an initative founded by Amanda Rose that has captured the twitter community and Twestivals have/will be held across 202 cities around the world.  All of these on a volunteer capacity to raise $1million. So far {18 feb} $250,000 USD has been raised = 55 water projects in Ethiopia, Uganda and India – clean water for just over 17,000 people.

To round up volunteers with such sheer passion and commitment would not have been possible just a few years ago.  the power of the New Voice is hear!

here is a couple of videos to first give you a heads up on twitter:


Twitter in Plain English from leelefever on Vimeo.

And the Telegraphs real human experience and perception on it:

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Twitters growth has gone mainstream since the likes of Stephen Fry and Jonathan Ross have endorsed it  on network TV and avid and savvy users.

Twestival may have been a large initiative on a grand scale but that does not mean that smaller volunteer groups and charities can not take advantage.  I do not want to cram all the information on how to maximise the usage of twitter into one post and how your can really take t to another level, but that is an area I certainly intend to investigate on behalf of the 3rd sector and great some real success stories out there.

For one, whilst writing this post I do not have a twitter account for the 3rd sector blog, I have several other twitter accounts; and they are  not to deceive or spam anyone.  Far from it, because online I wear different hats and carry different pseudo name; simply because of the multiple activities and campaigns I run online.  As an example SocialProfilr is the twitter account that is used related to Social Media Optimization {America version} which is growing healthy with 316 follows to date.

So for certainly I intend to create a twitter account for 3rd Sector Online and subscribers and followers of this blog will get an invite.  But the point of the matter is if you are reading this blog post and have not yet started a campaign for growth on Twitter and intend to then these words should ring sweetness to your ears:

95 percent of charities and volunteer groups will not take advantage of Twitter although 1,000,000 of people will be ready to contribute one way or another to charitable and volunteer aims and causes

For real!

The opportunity is massive, and with a world-wide audience a small volunteer group in Audenshaw, Tameside could be seeing people from across the globe assisting in raising funds and promoting the cause.

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