As the title suggests you can very quickly get support and loyalty to your cause or if you are promoting or selling a product increase that conversion by 1007%.

The key advantage and certainly the addiction to twitter is the micro-blogging aspect.  Within a constraint number of characters you must get your message across!

This however can be advantageous to getting ‘testimonials’ for your service or product.  As a charity that may have a trading arm this solution is very easily executed.

here is how it works.

If you have a band of followers on Twitter or know of or can find Twitter users that have used your services or know of your services then simply ask them to Tweet something nice.  Something that is favourable, affective in 140 characters.  In fact you may want to give them some hints of what to write if they struggle,  go to you website and create a custom page and send out a personal tweet to each individual with a link to the webpage; here they can read all about what they need to do.

Essentially you are asking for a testimonial, and you want to make sure that they mention the service in this; prompt them to mention ‘3rdsector’ {your particular brand}.  Once they have sent a Tweet ask for the direct link for the Tweet i.e. the fulll url of the status: http://twitter.com/amber_benson/statuses/1291406898.

Visit the URL and next to it you will see a star, click the star and it will mark it as a favourite {must be logged in to do this}.  Do this for all the replies that you have received that speak favourably of your org’ and only collate these in you favourites section.

Now all you need to do is create a menu link for ‘Testimonials’ and the url for this would be www.twitter.com/username/favourites/  {username replaced with twitter ID}, thats it!  All favourites will bedisplayed in a nice list fashion.

I think you should be able to get at 20 – 30 testimonials easily,  be creative; if need be give something for free even if it is a 2 -3 pages report you wrote in Google Doc.  This may be the incentive to get a good testimonial.

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